Monday, 13 February 2017

Your vote, the solution to Kenya’s obstacles hindering progress

Today, we cannot expect our political leaders to turn us into their responsibility, unless we join hands in implementing the new initiatives that were brought forth by the 2010 Constitution to make a brighter and promising future for the youth, women and children.

August 27, 2010 was a month Kenyans made a great milestone, ushering in a new regime, our country was reborn. It was a real opportunity for us as a nation to forge a forward motion by trying all we can in rebuilding this nation.

As we head towards August 8, 2017, we ought to remember that have paid dearly in our journey this far, many have died along the way and we are fortunate to reap the fruits of the struggle.

However, we are yet to fully unburden ourselves from that tribal tag as we head to the polls. An election as a vehicle for democracy is therefore, a leeway to accountable and legitimate government as well as socio-economic progress.

History shows us that every time elections are in the offing, there are always political skits being played by politicians to have their way back into power. They are out to form strong and powerful political parties or alliances to get them back on the platform of change. That change has however, remained elusive for long.

We, the electorate the same way we did our best to usher in the new constitution, we have another chance to chart a new path, a new destiny for the nation. We have to go out there and register as voters.

Many Kenyans have become habitual lamenters, in our homes, and places of work of how bad the leadership is, how we cannot get employed, how badly off we are to put bread on the table not only or ourselves but also for the family and how each and every day is a struggle.

By registering as voters during the ongoing voter registration period, we shall fully participate in the political determination a key component in the maintenance and deepening of democracy. It is an obligation laying on our shoulders and not a favour granted by the government.

Our constitution has already engendered the necessary mechanisms and institutions at all levels to ensure peaceful transition from one regime to another.

As registered voters, we shall be able to sieve and chose credible leaders and at the same time provide an opportunity for the outgoing leaders to be able to continue a decent and meaningful existence and to contribute further to national, regional and international development.

Always, the power is with us the individuals and not the leaders to decide on what we want for the good of everyone. Not the norm that, “In Kenya, the obstacle to progress is the notion of ‘vote against' as opposed to 'vote for'”.

With our vote, we shall have an opportunity to ensure positive transformation of voting in democratically constituted leaders, who agents of principles of participation and representation.

Leaders who are accountable and whom we shall demand the same, from time and again as rudiments of individuals who will be given the responsibility at the community, regional and national level.

Thursday, 8 December 2016

Online Reviews Key Driver in Customer Purchase Decision


Image credits: Georgejmclittle
Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail and analytics firm, 90% of consumers read online reviews before placing an order or making a purchase. The survey, carried out to establish shopping trends and habits of customers online also indicates that  88% of these buyers trust online reviews as much as they do personal recommendations.

When it comes to trust, the spenders tend to put their faith in institutions and businesses that have at least attained excellent rating from past users, while 32% will only trust brands that have been reviewed positively. For both instances, it’s not difficult to see how humans are capable of relating to others’ experiences, and even use them to forecast their own.

Customer reviews, more or less reflects a true picture of any given business as Estelle Verdier - Managing Director,  Jumia explains.

“Unless where suspicions of malice, hostility or rivalry are present, businesses should be able to learn, respond, recover and restructure where need be, so as to give better services to their customers.” Verdier,

whose company has launched a “Customer Selection” exclusive list of hotels argues that, the hospitality sector especially cannot ignore the impact and role of online reviews, since vacationers and visitors do not only want to buy a good bed, but rather come looking for great service, insightful engagement and interaction with the staff members as well as promised environment to befit the purpose of their stay.
Jumia Travel Selection.jpgJumia Travel MD - Estelle Verdier hands “Customer Selection” Certificate to a representative of Milele Beach Complex - Mombasa

Her sentiments are well reiterated by the findings of Invesp; which places reliability (27%), expertise (21%), and professionalism (18%) as the main determinants influencing customer review. An excerpt of the survey cites that 86% of customers will refuse to purchase from a business with negative reviews, while indicating that one negative review can cost a business 30 potential customers.

Dealing with negative reviews

Eduard Meyjes, Head of Revenue Management at Jumia Travel explains that the company’s “Jumia Customer Selection” list only contains about 350 hotels of the properties on the site.

“Our NPS (Net Promoter Score) score is fairy high at 7.0 and above, but we believe, there is no excuse to attaining excellence, we ensure that hotels have ready access to the reviews coming from their customers - therefore act as guideline on what needs to be done, and what the customer is looking for. Rapid response, and offering restitution where possible is vital where negative feedback is involved.”

Khalid Saleh, co-founder of Invesp cites admission, correction and consistency on the side of the business as a sure path to recovery after unfavorable comments are made against your services, products and the business image at large. “Also, be keen to shed off the corporate tone and approach your dissatisfied customer at a personal level as you try to recover their faith in your business gain.” Once all this is done, learn how review sites work, familiarise yourself with various tools in the market, and make it your duty to invite and remind  loyal customers to review your products, as this will go a long way in acquiring new conversions!"

By Lillian Gaitho
Jumia Travel.

Saturday, 26 November 2016

We have the onus to developing our society through mutual participation

John Locke the world’s renowned scholar in his theory perceives man as a good creature who dwells on positive achievements.

On the other hand, his counterpart scholar, Thomas Hobbes build his contradiction on Locke’s theory hence considers man as an evil creature who live on destruction.

It goes without citing that life is what one makes. Life can either be miserable or successful depending on the skills, knowledge and determination one has to handling the situation that is before him or her. You can either choose to blend life with beautiful flowers or decide to belt it with dangerous thorns.

The scripture however denounces the lukewarm trait by citing that one should be either hot or cold-good or evil, Period.

Going down my memory lane, I can recall the narrations of educative wisdom my grand mum used to instill in me when I was a little boy, during evening around fire stories known as in African language as bed time narratives. “Be good my grandson, being good to people never cost anything.” This was the moral advice from most of her stories anyway.

To be good one need to be respective, kind, caring…-start building the muscles of the required traits that would make others around him/her see his/her clear image right from the beginning. Besides, one must show good character build on actions that can inspire other people surrounding him/her.

Self-discipline with transparency, trust and accountability…is among the key traits that make up best person who should be emulated by the rest of the members of the society.

The yield of all desirable traits is amazing in the sense that one is indeed honored. The world Nobel laureates such as Desmond Tutu, Nelson Mandela, Wangari Maathai, the US President Barrack Obama among other icons have so far led the talk and their wonderful achievements speaks for themselves-are beyond reasonable doubt.

The society can only achieve best results when people occupying it play active role-co-exist in peace and harmony on the coordination platform. The society can be classified as amazing when there is mutual participation and involvement of all stake holders in endeavor to building it. And the result of good achievements will be felt from sides to the center and through economic growth.

For all these to be successful therefore, there must be secure environment. For instance, there must be willing businessmen to invest and thrive; infrastructure such as roads, communication facilities, schools, hospitals just to mention but few should be given a key priority.

Farmers should be given incentives; subsidized farm inputs to enable them grow and harvest quality produce thus fight hunger and poverty. The society can be called rotten or a spoiled lot when the occupants break the foundation of moral values where their destiny rest. For instance it can lose its glory when there is poor management of the environment whose better results are felt in terms of global warming today.

The society we are living in today tends to get worse and worse each passing time due to manipulations of characters of its occupants.

We have failed to unmask evils committed by the few at the expense of majority of innocents. Failure to condemn what we actually see as wrong has led to jam packing of challenges where many of which have reached maturity stage, to uproot or shove them from our footpaths it requires bulldozers.

As a matter of fact, vices such as corruption in Kenya today are at the peak because of lack of willing men and women with confidence to fight it. Current surveys show Kenya is among the leading countries that are lagging behind because of rampant corruption that are existing in various sectors of economy.

It is high time we stood firmly just like the renowned scholars such as Karl Max, Max Weber, Abraham Lincoln…and condemned what is evil with the major aim of ushering in what we believe is in the context and interest of the masses.

We must learn the importance of expanding our vision by possessing grotesque characters and images since good images and characters will always give birth to other colorful images that would be embraced by many. As a matter fact, we feel good and honored when we are associated with good characters whose images impress.

In a nut shell, people should always invest in doing what is right at all cost since good images will always make great difference not only in ones life but on other people’s lives around.

Challenges we are facing today from bad governance to domestic feuds do emerge as a result of lack clear road map that would guide us on how we should coexist and handle various matters in the society whenever they sprout.

We are overwhelmed with myopic characters that are hindering the nation from realizing her dreams. Yes, it has become hard to get ourselves out of the bandwagon of challenges and register our colorful name on the global map just like other developed worlds due to lack of political will. And this is where the rubber meets the road.

Had we had a situation where the majorities in the diverse society are guided by their inner principles and focused minds, perhaps global challenges that are killing us slowly such as poverty, hunger, diseases, and corrupt deals among others would have been strangled and thrown into oblivion.

Had we learnt the secret of condemning what is wrong and learnt the importance of praising embracing what is right, problems in our society would have been lessened significantly.

Our ultimate choice therefore should be guided by our inner voice and brave hearts whose aim is to lay a strong cornerstone in our society’s foundation for the sake of living better lives. It must start from you.